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Indonesia-MARKET ACCESS


Distribution


The main zones of the country (where most companies are located) are: Jakarta and suburbs, Surabaya and Bandoeng in Java, and Medan in Sumatra.

The marketing and the import (wholesaler or retailer) are reserved for the Indonesian companies. The industrial companies mainly capitalized by foreign investors are authorized to sell in the Indonesian market as wholesalers; these companies can import freely if their exports are superior to their imports. Generally, the industrial importers are not specialized and import a whole range of additional products. The foreign companies have a right to have a representative office in Indonesia, but sales people cannot directly sell; they can only promote their product. Without any Indonesian Desk, a good agent is necessary to export to the country.The Indonesian road network consists of 372 414 km, of which 50 % are asphalted and only 35 % in good condition. The infrastructure is better on the islands of Java, Bali, Madura and in the North of Sumatra than on the rest of the country. The network is State owned. It extends over 5 100 km in Java and 1 300 km in three separate ways in Sumatra. Only 100 km of tracks are electrified. Jakarta is connected with Bogor, Tanggerang and Bekassi by urban train.It is the privileged way of transporting goods in the country. The main ports are those of Jakarta ( Tanjung Priok) and Surabaya ( Tanjung Perak). 69 % of the imports are handled by these ports. The other main ports are those of Belawan, Pakanbaru / Dumai, Bontang and Ujung Pandang.


The Business to Consumer (B to C) market


The international airports are those of Jakarta ( Sukarno-Hatta) and Yogyarta in Java, Medan and Pakanbaru ( Sumatra), Pontianak and Banjarmasin ( Kalimantan), Denpasar to Bali and Kupang in Timor. The air transport is very much developed.


The Business to Business (B to B) market


The standards are established by the BSN (Badan Standardisasi Nasional), a governmental organization under the Ministry of Trade. Of the current 200 standards, only some of them are compulsory for the imports. The Dewaz Standardisasi Nasional is in charge of introducing the Indonesian standards. Customs control the goods (price and quality) according to their own system.




Transportation of goods


By road


The organization responsible for the protection of trademarks and patents in Indonesia is the Indonesian Patent Office ( IPTEC).
Indonesia is a party to the Agreement which establishes the World Organization of Intellectual property (WIPO) and the Agreement of Paris on the Protection of Industrial Property. The country is also a party to the Treaty on Trademarks Rights and the agreement of The Hague as far as the international registration of designs and industrial models is concerned.


By rail


Patent


By sea


20 years
 


Standards

 


Patents and brands



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